Modern technology makes it possible to implement new solutions for data analysis. So far, this has primarily been the case with broadly defined online activity.

However, now it is also possible in stationary stores. Video analysis is made possible by installing a network of smart cameras. The cameras monitor the interior and surroundings of the store, and the resulting image is automatically analyzed and “converted” into specific information on an ongoing basis. Such a solution is becoming increasingly popular due to the fact that many industries appreciate the value of effective data analysis and the chance to make conclusions based on it to optimize operations. Your store is most likely in need of monitoring, so it’s worth taking advantage of its additional capabilities.In-store video analysis can provide you with a lot of important information about the behavior of consumers using your offerings, including, among other things, what the customer’s shopping path looks like inside the premises, which aisles he or she chooses most often, in which aisles he or she spends the most time, when the store has the most customers. With this knowledge, you can plan, for example, interesting promotional campaigns that you want to target as many people as possible.

Video analytics is a way to increase sales in a stationary store and improve its operations. Based on hard, analytical data, you can, among other things, improve the spacing of store aisles, the placement of products and promotional stands, etc. Considering how important data analysis is nowadays and the ability to draw practical conclusions based on it, it is definitely worth thinking about implementing a system that enables video analytics in your own store.