Modern technology makes it possible to implement new solutions for data analysis. So far, this has primarily been the case with broadly defined online activity.
However, now it is also possible in stationary stores. Video analysis is made possible by installing a network of smart cameras. The cameras monitor the interior and surroundings of the store, and the resulting image is automatically analyzed and “converted” into specific information on an ongoing basis. Such a solution is becoming increasingly popular due to the fact that many industries appreciate the value of effective data analysis and the chance to make conclusions based on it to optimize operations. Your store most likely needs monitoring, so it’s worth taking advantage of its additional capabilities.
In-store video analytics can provide you with a lot of important information about the behavior of consumers using your offerings, including, among other things, what a customer’s shopping path looks like inside the store, which aisles he or she chooses most often, which aisles he or she spends the most time in, when the most customers are in the store. With this knowledge, you can plan, for example, interesting promotional campaigns that you want to target as many people as possible.
Video analytics is a way to increase sales in a stationary store and improve its operations. Based on hard, analytical data, you can, among other things, improve the spacing of store aisles, the placement of products and promotional stands, etc. Considering how important data analysis is nowadays and the ability to draw practical conclusions based on it, it is definitely worth thinking about implementing a system that enables video analytics in your own store.